Store And Product Breakdown

The Karma & Luck product page shows you the number of families and kids donated by customers’ purchases.

This is an effective way to trigger the Noble Edge effect, our tendency to develop preferences for companies demonstrating social responsibility. As a result, we are more likely to make purchases.

Numerous research has also pointed out the advantage when leveraging this effect. Specifically, 94% of shoppers think that businesses should do more than just make money. 47% of consumers are more loyal to a brand when it supports a charity. Additionally, eBay retailers have reported that they reduce customer churn rate by 67% with the power of giving back.

When starting a Shopify eCommerce & dropshipping business, you can use Change Commerce or Give & Grow Donations to quickly implement a powerful and automatic donation feature for your online store. (see list of the best Shopify apps).

Key Takeaways

• Leveraging the noble edge effect can help you increase sales, improve customer loyalty and build brand reputation.

Things to Improve

Karma And Luck has quite a few elements it can potentially improve.

The first one is its ad copy which we have mentioned earlier. Obviously, you can make it more compelling by focusing on the product benefits and use emotions to sell. It also helps to use one or two emojis to better catch people’s attention.

The second element is the product description. Besides improving the way the product is described, it’s important to include key images in this section for an optimal mobile experience.

There’re 2 reasons for this optimization. Firstly, people enjoy seeing pictures more than reading words. Secondly, visitors swipe landing pages from up to down on mobile devices. By not showing images such as product sizes or how-to guides in the description section, visitors must go back up to the image grid section to find the information.

Below is an example.

If you just start a dropshipping business and are finding winning dropshipping products, InspireUplift is definitely a place you should keep a close eye on.

The Store About Us Page

InspireUplift crafts a really great about us page, which is one of the most crucial pages to reinforce the store’s trustworthiness. It also creates an excellent opportunity for branding and communicating the store value with customers.

Another reason we bring up this case study is that many dropshippers and eCommerce owners often fail to care about branding while it’s a crucial element for the long-term success of any business.

First, the store tells a story about why it started and its growth journey.

Unlike traditional advertising, which focuses on talking about a product, a brand story can evoke an emotional reaction and strengthen the bond between a brand and its consumers. In fact, according to research, 92% of customers want brands to build marketing campaigns that feel like stories.

Next, the store declares its mission statement and vision statement.

They’re both great branding elements that help describe the goal of the store and serve as the motivation to move it forward.

And finally is the purpose.

The brand purpose is the reason why a brand exists aside from commercial intents. It helps the store define the meaningful motive behind its action besides making money.

In a Harvard Business study, 64% of customers stated that shared purpose and values are the primary reason why they have a brand relationship. Meanwhile, only 13% attributed frequent interactions with the brand as a reason for having a relationship.

As Simon Sinek said in the “Start with Why” book, “People don’t buy what you do. They buy why you do it.”

Key Takeaways

• Branding is an essential element of a successful eCommerce business.

Things to Improve

As we have also said in the Dropshipping Branding: The Ultimate Guide (+Checklist) article, we think InspireUplift failed to communicate its vision. It should be something like: “To become the number one place for people to shop the most interesting products by working around the clock with top manufacturers.”

Store and Product Breakdown

The store did a great job choosing a niche that not many dropshippers advertise on Facebook.

Here is a similar product on AliExpress for anyone interested.

But, it’s not our primary focus in this post. Here, we would like to point out some mistakes that WonderCover and many beginner dropshippers make when starting a dropshipping store.

The first one is not displaying size charts & measurements at all.

According to a study from Body Labs, 64% of the reasons why customers return products, especially clothing, is because of the wrong fit. Average online retailers also experience unexpected returns due to size issues. That’s why size guides are particularly important for eCommerce stores.

And, here is the second one. Looking at the below size measurement guide from WonderCover, can you spot what the mistake is?

There’s no doubt that it’s a clear and easy-to-understand size guide, and you should definitely employ a similar one for your eCommerce store. However, it lacks units of length in inch (in or ″) – the British Imperial and United States customary measurement systems.

The reason for this rather common mistake is that AliExpress is a Chinese eCommerce platform, which uses the metric system (m, cm, or mm) as the main method to calculate length. When importing products to stores, dropshippers often fail to pay attention to this element.

By neglecting the problem, you might end up losing British and US customers who are used to working with inch units for measurement.

For Shopify users, AVADA Size Chart is a great free app to implement beautiful size guides for your store (see a list of the best Shopify apps).

Key Takeaways

• Size guides are essential. Also, pay attention to units of measurement when advertising products globally.

Things to Improve

Another thing the store can improve is the product description.

WonderCover focuses too much on product features instead of clearly stating the benefits.

Although both are necessary, benefits are way more important to pivot around.

The main reason why features don’t sell is because customers don’t care about them. What they want are the benefits or the jobs the product can do for them. For example, Steve Jobs used the phrase “1000 Songs in Your Pocket” rather than “this product has 1GB hard drive” as the main slogan when promoting the original iPod.

As Theodore Levitt – a famous professor at the Harvard Business School – summarized this concept: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

So instead of highlighting “100% HYPOALLERGENIC,” a better way is “Completely Safe For Your Skin, Even The Most Sensitive – Made from premium hypoallergenic materials that protect your skin…”

“IDEA HOME DECOR” is a benefit, but not clear enough. It might be more appealing this way: “Make Your Home Look Fresher Than Ever – Modern design with a wide variety of color, it’s sure to light up your room…”

Remember, benefits sell, features don’t.

Store and Product Breakdown

People love personalized items.

According to the IKEA effect, we have an inclination to value something more if we make it ourselves.

In an article from Bloom Reach, marketers said that they see an average boost of 20% in sales when using personalization. Customers are also 80% more likely to buy from a company that offers personalization. On top of that, 77% of shoppers have paid more for a brand that provides a personalized service or experience.

Leveraging this tendency, MyPetsGift has achieved great success with its personalized products, proving by the duration of the two running Facebook ads.

If you’re struggling to find profitable dropshipping niches or winning dropshipping products, personalization is definitely an idea you should try out.

Here is a similar product on AliExpress for anyone interested.

For Shopify store owners who just start dropshipping and wondering how to implement personalization features like MyPetsGift, you can use apps like Product Personalizer or Infinite Product Options (see list of the best Shopify apps).

Key Takeaways

• Personalization is a great eCommerce opportunity.

Things to Improve

The store shows shipping prices immediately right from the cart page instead of waiting for customers to enter their information first.

It seems like a great idea since it gives customers transparency about the total cost they have to pay. However, in our opinion, the standard checkout process works much better.

According to the commitment bias, we tend to remain consistent with what we have said or done in the past.

So, for example, if customers have entered basic information when shopping, they’re more likely to make the purchase because otherwise, they would feel bad for the time they have wasted.

We haven’t had the time to test this theory out. Maybe the MyPetsGift’s method yields better results in this situation (Amazon also has a similar checkout process). However, it’s something you should consider and test yourself.

Store and Product Breakdown

The store claims that by adding the priority processing, the customer order will enter a priority processing queue, which gets it shipped ahead of other orders for faster delivery.

If you’re using Shopify and wondering how to implement this feature, simply add a product named “Priority Processing” to your store like normal. Then, use an upselling app like Frequently Bought Together or Upsell Funnel Engine to display it (see Best Shopify apps to increase your sales).

Another small thing the store did right is the language used for the shipping method. “Tracked & Insured Shipping” sounds much more trustworthy than phrases like “Standard Shipping” or “Fast Shipping” (See Zero-risk bias).

Key Takeaways

• Priority Processing is an effective upselling strategy.

Things to Improve

There’re 2 other places for the store to upsell. Maybe the owner has tested both and decided to turn them off. But, to be sure, we will go through them.

The first one is when customers click on the add-to-cart button, which is a great opportunity to display an upselling popup. See the example below.

The second one is on the cart page like the image below.

Store and Product Breakdown

Despite being relatively new, it achieves huge success with the Fantasy Falls product, which is a high-ticket shower panel.

The product is around $122 – $190 on AliExpress and only takes 7 days to deliver to the US.

The store sells it for $299.99, which makes a very healthy profit margin even with free shipping fee.

This completely defeats the usual knowledge of dropshipping on Facebook, where you often learn to pick low-cost items and rely on impulse purchasing to make sales.

However, If we think about it a little bit further, the success of this store makes so much sense for a number of reasons.

• Unique niche: It seems like there is no one selling similar products or in the same niche with the store on Facebook.
• High-ticket products: Expensive items might require more money to run ads, but it eliminates the competition.
• Fast delivery: The store guarantee to deliver the item within 7-days, which’s also clearly stated on the AliExpress product page. On top of that, we check the store’s HTML and see CJDropshipping, proving that it stocks products with the company for short delivery times.

Facebook Ads

There’s nothing special about the store’s Facebook ads. The ad copy is short and straight to the point. And, it seems that image creatives work very well.

Here, we would also like to point out a common misconception among dropshippers who just start dropshipping. They think video creatives work better than image creatives. In fact, it depends on so many factors like types of products or the quality of your creatives that you would never know until you test both.

Going back to the main topic, the owner seems to be still testing lots of different interests to determine which one is the most profitable.

Store Design

The store runs on Shopify with the Debutify theme. Besides Klaviyo, there’s no other app worth mentioning since Debutify already has a lot of built-in extensions for different purposes.

The product page is also simple, featuring a basic volume discount, sales proof popup, currency converter, and customer review widget.

And if you’re wondering do volume discounts work on high-ticket products? The answer is yes.

What’s most interesting is how the store upsells. By using warranty packages to leverage the zero-risk bias, you can quickly increase customer order value without having to display other products.

Key Takeaways

• Going for the blue ocean, where there’s little to no competition.
• Fast delivery is important.
• Warranty is an effective upselling strategy.

Things to Improve

• Store speed: The store is slow on mobile. If you run into the same problem, consider using AMP to speed up your store. It’s also worth having a look at the optimization article from Shopify.
• Pre-select the newsletter signup: The store doesn’t pre-select the “keep me up to date on news and exclusive offers” option. Turning it on will increase the newsletter signup rate, allowing for more effective email marketing campaigns later.