Ecom Biases
Learn All Cognitive Biases, Heuristics, and Fallacies In Marketing & ECommerce
Note: We’ll add a link to a bias when we’ve done writing its content. So, make sure to check back this page regularly!
![](png/attentional-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Attentional Bias
![](png/availability-heuristic-featured-image465b.png?resize=150%2C150&ssl=1)
Availability Heuristic
![](png/bandwagon-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Bandwagon Effect
![](png/barnum-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Barnum Effect
![](png/bottom-dollar-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Bottom-Dollar Effect
![](png/bye-now-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Bye-Now Effect
![](png/cashless-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Cashless Effect
![](png/category-size-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Category Size Bias
![](png/choice-overload-featured-image465b.png?resize=150%2C150&ssl=1)
Choice Overload
![](png/commiment-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Commitment Bias
![](png/confirmation-heauristic-featured-image465b.png?resize=150%2C150&ssl=1)
Confirmation Bias
![](png/bounded-rationality-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Bounded Rationality
![](png/declinism-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Declinism
![](png/decoy-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Decoy Effect
![](png/distinction-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Distinction Bias
![](png/endownment-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Endowment Effect
![](png/framing-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Framing Effect
![](png/halo-featured-image465b.png?resize=150%2C150&ssl=1)
Halo Effect
![](png/hyperbolic-discounting-featured-image465b.png?resize=150%2C150&ssl=1)
Hyperbolic Discounting
![](png/ikea-effect-featured-image465b.png?resize=150%2C150&ssl=1)
IKEA Effect
![](png/illusion-of-control-featured-image465b.png?resize=150%2C150&ssl=1)
Illusion Of Control
![](png/illusory-truth-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Illusory Truth Effect
![](png/incentivization-featured-image465b.png?resize=150%2C150&ssl=1)
Incentivization
![](png/lag-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Lag Effect
![](png/loss-aversion-featured-image465b.png?resize=150%2C150&ssl=1)
Loss Aversion
![](png/mere-exposure-featured-image465b.png?resize=150%2C150&ssl=1)
Mere Exposure Effect
![](png/motivating-uncertainty-featured-image465b.png?resize=150%2C150&ssl=1)
Motivating Uncertainty Effect
![](png/noble-edge-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Noble Edge Effect
![](png/nostalgia-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Nostalgia Effect
![](png/peak-end-rule-featured-image465b.png?resize=150%2C150&ssl=1)
Peak-End Rule
![](png/priming-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Priming Effect
![](png/projection-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Projection Bias
![](png/regret-aversion-featured-image465b.png?resize=150%2C150&ssl=1)
Regret Aversion
![](png/salience-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Salience Bias
![](png/serial-position-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Serial Position Effect
![](png/social-norms-featured-image465b.png?resize=150%2C150&ssl=1)
Social Norms
![](png/zero-risk-featured-image465b.png?resize=150%2C150&ssl=1)
Zero Risk Bias
![](png/narrative-fallacy-featured-image465b.png?resize=150%2C150&ssl=1)
Narrative Fallacy
![](png/rhyme-as-reason-featured-image465b.png?resize=150%2C150&ssl=1)
Rhyme-As-Reason
![](png/curse-of-knowledge-featured-image465b.png?resize=150%2C150&ssl=1)
Curse Of Knowledge
![](png/authority-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Authority Bias
![](png/zeigarnik-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Zeigarnik Effect
![](png/reciprocity-bias-featured-image465b.png?resize=150%2C150&ssl=1)
Reciprocity Bias
![](png/pro-innovation-featured-image465b.png?resize=150%2C150&ssl=1)
Pro-Innovation Bias
![](png/placebo-effect-featured-image465b.png?resize=150%2C150&ssl=1)
Placebo Effect
![](png/blind-spot-featured-image465b.png?resize=150%2C150&ssl=1)
Blind Spot Bias
What is Ecom Biases?
Ecom Biases is a collection of all heuristics, cognitive biases, and fallacies affecting your customer decisions while shopping. They belong to a field of science called Behavioral Economics.
What is Behavioral Economics?
Behavioral economics studies the effects of psychological, cognitive, emotional, cultural, and social factors on the decisions of individuals and institutions.
Why Should You Visit Ecom Biases?
Ecom Biases helps you understand behavioral economics and gain a deeper insight into human minds, preferences, actions, and decisions. As a result, you can pinpoint your customer problems, optimize your eCommerce store for conversion rates, and create more effective marketing campaigns.