Watches are one of the most sought-after jewelry pieces in modern days because of their fashion statement nature and functionality. However, do they make a good dropshipping niche?
In this post, we’ll try to answer whether you should dropship watches. And, if you want to get into this business, we’ll also show you the best tips and resources to start selling watches without inventory profitably.
Why Dropship Watches? Are Watches A Good Dropshipping Niche?
According to GrandViewResearch, the global watches market is not saturated and is anticipated to grow from $50.1B in 2018 to $117.8B in 2025, expanding at a whopping CAGR of 13.0%. Despite being gigantic, it’s highly competitive with the presence of well-known players like Seiko, Fossil, Casio, Rolex, and Apple. Hence, watches are not a good niche to start dropshipping for beginners.
Regarding the reasons for market growth, it’s attributed to the rising fashion trends among people and increasing disposable income of the middle-class population. Additionally, the continuous investment in R&D for smart and fitness watches to make them more useful, attractive, and cost-effective is another driver for the expansion of the entire market reach.
For instance, in September 2020, Apple launched the Apple Watch Series 6 that can detect early signs of respiratory conditions like influenza and COVID-19.
Concerning eCommerce, it contributes to nearly 25% of watches sales and is estimated to rise at a CAGR of 14.0% from 2019 to 2015. Major players are now also shifting the focus to social media platforms and online distribution channels for branding and capturing customer attention.
Although the game is getting increasingly fierce, if you’re an experienced dropshipper, you can still compete in the watch niche by coming up with unique selling points and creative marketing strategies.
How Much Money Can You Make Dropshipping Watches?
According to various sources, the average profit margin for watches is anywhere between 30% – 50%. For example, Forbes reported that Rolex made $4.7B in sales in 2016 with a profit margin of 30%. The number for some other high-end brands is as high as 50%.
Speaking of the median order value, it’s $136.72 for the jewelry dropshipping niche (which includes watches), as reported by Shippo. Some of the largest watches retailers have an AOV of higher than $5,000.
Another statistic you need to care about is the average conversion rate of the eCommerce jewelry industry, which is between 1.01% and 1.41%.
Suppose you have 10,000 visitors/month to your watch dropshipping store. Based on the average profit margin, median order value, and average conversion rate, your estimated monthly profit would be 10,000 * 1.01% * $136.72 * 30% = $4,142.616. It translates to $49,711.392/year.
Pros And Cons Of Dropshipping Watches
Understanding the benefits and drawbacks of dropshipping watches will allow you to better prepare and adapt to various circumstances during your business life cycle.
Below are the pros:
- Highly Profitable: The average profit margin for watches is very high compared to only 8% when dropshipping clothing or roughly 10% for coffee dropshipping.
- Large Audiences: It’s relatively easy to find potential customers for this niche anywhere you go, from social media platforms, forums to group chats.
And, here are the cons:
- Extremely Competitive: Besides fellow dropshippers and established brands, you will also have to compete with trustworthy online marketplaces of new and pre-owned timepieces like Chrono24, OfficialWatches, CrownAndCaliber, or TheWatchBox.
- Problems With Product Quality: Numerous dropshipping suppliers sell counterfeit or defective watches. Therefore, you have to assess them carefully to avoid returns & chargebacks.
- Branding Difficulty: It’s tough to create a unique brand identity if you just resell other people’s watches that have similar designs as other well-known brands.
10 Best Watches Dropshipping Product Ideas
Here are the 10 best watches product ideas to start a profitable dropshipping business.
1. Custom Watches
Starting off the list, we have custom watches (or personalized watches). They refer to any type of watch produced to create a sense of uniqueness for the person wearing it. An example is a watch with your photo or name on it.
According to a recent study, 36% of consumers yearn to possess custom products and are ready to pay 20% more for them. What is more, 48% of shoppers are willing to wait for a longer time for a personalized item.
Custom watches also make an amazing gift idea for friends and family members. As reported by Data Intelo, the global market size for custom gifts is expected to rise from $26.3 billion in 2019 to $41.3 billion by 2026, growing at a CAGR of 9.5%.
A high-quality custom watch often costs about $25-$45. We recommend dropshipping them for anywhere between $59.99 and $99.99 (around 2.5 times markup).
2. Fashion Watch & Bracelet Sets
As the name implies, a watch & bracelet set includes a timepiece and one or multiple bangles that go well with it. Researchers show that positioning products in a set makes people more eager to buy and spend money on it.
Similarly, we advocate a markup of 2.5 times for watch & bracelet sets. So, if your product is around $20, your store price should be $50.
3. Sports Watches
The next product idea for your dropshipping store is sports watches. They are defined as multi-functional, durable, shockproof, and water-resistant watches.
Many people love these products because they are usually designed to have a classic and stylish analog face while possessing advanced digital functionality at the same time.
Speaking of pricing, you can find these products for around $19.99 and resell them at $49.99.
4. Skeleton Watches
Skeleton timepieces are one of the most unique and creative types of manual mechanical or automatic watches with all the inner parts often being visible. They are specifically made to serve a visual enhancement purpose rather than timekeeping and for anyone who appreciates the craftsmanship that goes into making them.
Dropshipping these watches brings you some tremendous benefits, mostly related to the fact that they can immediately catch people’s attention because of their sleek and intriguing look.
Skeleton watches can cost between $15-$25 and can be sold for around $39.99-$59.99.
5. Tourbillon Watches
Next up are tourbillon watches. They are mechanical timekeepers that were initially produced to enhance watch movement accuracy with the help of a balance wheel and an escapement. However, they now remain simply for aesthetic purposes.
Swiss used to sell tourbillon watches very expensive. Nowadays, they’re more available to the public with the emergence of Chinese manufacturers.
Many suppliers sell tourbillon watches for anywhere between $35-$45. You can dropship them for around $79.99-$99.99.
6. Ultra-thin Watches
Many people love ultra-thin timepieces because they’re lightweight, simple, yet elegant. In addition, it’s easy to mix and match them with various types of clothing styles and outfits.
Another significant driving factor for the demand for these kinds of watches is the minimalist design trend, where designers strip away any excessive elements of products. They can seem incredibly attractive when putting beside the clutter and visual noise of modern life.
Ultra-thin watches are between $5-$15 and can be sold for $19.99-$39.99.
7. Wooden Timepieces
In recent years, there has been a steady ship to environment-friendly goods, mainly due to the massive negative impact of toxic manufacturing materials on the environment and escalating awareness of health diseases.
According to a survey by SurveyMonkey, more shoppers are opening their wallets for eco-friendly products. Specifically, 35% of responders would purchase a product that’s better for the environment over another that’s slightly cheaper. Another 56% choose the “moderately” and “slightly likely” options.
Many watch brands capitalize on this trend and see a huge success selling wooden timepieces. Tree Hut is a prime example. Starting as an Etsy marketplace seller, the company has now generated $20 million in sales per year and is still growing fast.
A quality wooden dropshipping watch usually costs anywhere between $30-$40. We recommend you list it on your online store at around $69.99- $99.99.
8. Pocket Watches
Pocket watches are a popular fashion accessory in the 17th century. Nowadays, they remain as collectible items.
A study conducted by psychologists reports that nostalgia increases our willingness to spend money by evoking feelings of social connectedness.
Regarding pricing, pocket watches are relatively cheap, costing around $5-$10. The suggested dropshipping price is $19.99-$29.99.
9. ABC Watches
ABC stands for altimeter, barometer, and compass, which is a type of watch to help people read the current barometric pressure, approximate altitude, and directions.
The target audiences for ABC watches are those who love hiking, trekking, and other outdoor activities.
For a cost of $25-$65, we suggest selling them at around $59.99-$129.99.
10. Fashion Smartwatches
Although the smartwatch segment is highly competitive with giants like Apple, Huawei, Samsung, iMoo, or Fitbit, this dropshipping product is still worth a try. The main reason is that many smart and fitness watches don’t own the heart of businessmen and businesswomen who prefer a more luxurious and fashionable watch style.
In regards to the smartwatch market, Apple accounts for 33.5% of the revenue share. The number is 8.4% for Huawei, 8% for Samsung, 5.1% for iMoo, 4.2% for Fitbit. The remaining size is 40.8%, which definitely has enough room for you to compete and take a piece.
Many dropshipping suppliers sell fashion smartwatches for $20-$30. You should be able to resell them at around $49.99-$69.99.
Can You Dropship Branded Watches?
You might have noticed that we included some photos of branded Chinese wearables in the previous section and ask yourself: Is it possible to sell these products?
The answer is it depends on which brand you’re dealing with.
It’s 100% possible and legal to dropship branded watches from small Chinese brands like Curren, Lige, or AmazFit. For big companies like Xiaomi or Huawei, you might need to have dropshipping permissions and certificates.
You should also send a message to each brand to ensure that it supports dropshipping.
14 Best Watches Dropshipping Suppliers
Below are the 14 best dropshipping suppliers to find high-quality and low-cost watches.
1. AliExpress – Best For Beginner Watches Dropshippers
The first one to find winning dropshipping products is AliExpress. It’s the most famous Chinese marketplace among beginner dropshippers because of its ease of access and the wide variety of products it offers.
Currently, AliExpress has over 100 million products from 200,000+ sellers in any category at a very low cost.
Watches Dropshipping Features
- 20+ payment methods, including Visa, MasterCard, Maestro, American Express, Wire Transfer, Paypal, AliExpress Pocket, etc.
- Delivering to 200+ countries and regions worldwide.
- 300K+ watch dropshipping products starting from $1.
- Supported by every eCommerce platform with the help of dropshipping apps such as Oberlo, DSers, Topdser, Dropified, or Importify.
Pricing
AliExpress is entirely free to dropship from. You only have to pay for the product cost and shipping fee.
2. Alibaba – Best For Wholesale & Private-Label/White-Label Watches
Alibaba is the largest platform for global B2B wholesale trade. However, with the recent launch of the Alibaba Dropshipping Center, you can now start an Alibaba dropshipping business with no minimum order requirement (no MOQ).
As of now, the platform owns 5,9K+ product categories from 150K+ suppliers in 40+ industries.
Watches Dropshipping Features
- Secure payments via credit/debit cards, wire transfers (T/T), PayPal, Apple Pay, and Google Pay.
- Delivering products to 190+ countries and regions.
- Business verification & authentication process to ensure supplier authenticity and product quality.
- Dropshipping branding potential with many private-label/white-label watch dropshipping products.
- Integrating with WooCommerce, Shopify, and other eCommerce platforms supported by official Alibaba partners, including Modalyst, Syncee, Spocket, and Dropified.
Pricing
Alibaba is free to access.
For more information, check out The complete guide to dropshipping from Alibaba.
3. GearBest – Unique & creative Dropshipping Timepieces
If you’re finding an alternative dropshipping platform to AliExpress for premium and creative timepieces, Gearbest is your go-to destination.
It’s an eCommerce website under Globalegrow – a renowned Chinese cross-border enterprise. All suppliers on Gearbest have to go through a strict selection process and comprehensive quality control procedures to ensure legitimacy.
Watches Dropshipping Features
- 40 payment methods, including Paypal, MasterCard, VISA, American Express, Discover, and bank transfers.
- Door-to-door fast shipping (3-15 days to the USA, UK, and other European destinations) to 200+ countries and territories.
- 6K+ watches starting from $0.99.
Pricing
GearBest is free to access.
4. NihaoJewelry – Best To Find Fashion Watches
NihaoJewelry is a professional supplier specializing in trending women’s clothing, elegant jewelry, and fashion watches. There’re over 100,000 items in stock on this platform, all designed and manufactured by its own factory.
Watches Dropshipping Features
- Pay via Paypal, Visa, Mastercard, JCB, and bank transfers.
- Worldwide shipping.
- 2K+ fashion watches starting from $1.5.
- ODM and OEM services to help you produce goods with your own design.
Pricing
NihaoJewelry has no subscription fee.
5. JGoodin – Simple & Minimalist Watches
The next one is JGoodin. This supplier has its own factory in China with 150 workers and joint venture partnerships with two other firms that have over 400 workers. JGoodin also possesses an in-house design team in California.
Watches Dropshipping Features
- Accept credit cards, including American Express, MasterCard, Visa, or Discover Card.
- 100+ timepieces starting from $24.
- All dropshipping orders are shipped from US warehouses.
- Blind packages with your return address and brand name.
Pricing
JGoodin dropshipping program starts from $15/month.
6. BrandsDistribution – Best To Find Branded Watches
Next is BrandsDistribution. It’s a special platform that gives you access to branded and expensive watch dropshipping products from Timberland, Sector, Maserati, Emporio Armani, Diesel, Komono, Michael Kors, Guess, Calvin Klein, and Gant.
BrandsDistribution can help you ship products to 170+ countries around the world.
Watches Dropshipping Features
- Accept credit cards, PayPal, instant payments (Klarna/Sofort, MyBank), and bank transfers.
- Professional images for marketing campaigns.
- Integrate with Shopify, PrestaShop, WooCommerce, Amazon, and eBay.
Pricing
BrandsDistribution starts from €99/month.
7. BrandsGateWay – High-End Watches Dropshipping Suppliers
Similar to BrandsDistribution, BrandsGateWay also helps you access nearly 500 branded and designer men’s and women’s watch dropshipping items from original luxury brands. They include Orient, Aviator, Esprit, Huge Boss, Tommy Hilfiger, Daniel Wellington, Juicy Couture, Marc Jacobs, Pierre Cardin, Skage, etc.
In terms of delivery, the platform can dispatch products worldwide within 5 days.
Watches Dropshipping Features
- Accept Paypal, credit cards, and bank transfers.
- Up to 90% discounts and 250% profit margins on every order.
- Social media image templates.
- SEO and Facebook ad guides.
- Integrate with Shopify, WooCommerce, Amazon, eBay, Poshmark, and ShopStyle.
Pricing
BrandsGateWay starts from €295/month.
8. Banggood – Best To Search For Top-Quality Chinese Watches
Banggood is a dropshipping platform that focuses on high-quality goods, providing more than 1M products in any category.
Having been around for more than 10 years, it has developed a supplier network in 100+ Chinese regions, 37+ overseas warehouses, and strong relationships with well-known carriers like DHL, EMS, and UPS. As a result, Banggood can keep products at a low cost with fast shipping to 200+ countries globally.
Watches Dropshipping Features
- 40 different secure payment methods, including Visa, MasterCard, American Express, RuPay, UPI Payment, KONBINI, Multibanco, Paypal, Klarna, etc.
- 2K+ watch dropshipping products starting from $5.
- 5% – 20% discount on most items by becoming a Bangood’s dropshipping partner.
- Integrate with Shopify, Wix, WooCommerce, and Jumpseller with the help of product importing apps such as Importify.
Pricing
Banggood has no membership fee.
9. DHgate – Best Buyer Protection Program
Following Banggood, we have DHgate. This platform features more than 2.2 million sellers and 22 million product listings. Possessing a self-built efficient supply chain, it can deliver packages to over 222 countries and regions within 3 to 15 days.
What sets DHgate apart is its buyer protection service, which allows customers to get partial or 100% refunds if their orders are defective or not as described.
Watches Dropshipping Features
- DHGate payment methods include PayPal, credit card, bank wire transfers, and Western Union.
- Automatic scaling with your business needs.
- 60% of products on the platform are ready to ship from the US and European warehouses.
- Integrate with Shopify, Wix, WooCommerce, Jumpseller, and eBay with the help of product importing apps such as Myyshop and Importify.
Pricing
DHGate has no subscription fee.
For more information, have a look at The complete guide to dropshipping from DHgate.
10. CJDropshipping – Best For Sourcing Chinese Watch Products
Founded in 2014, CJDropshipping is the number one service to help you source any dropshipping products from China, not only on AliExpress but also on 1688 and Taobao.
Having 200+ warehouses in China, the USA, Germany to Britain, Australia, and France, CJDropshipping can deliver most products globally within 7-22 days.
What is more, the company employs a team of 1,114 professionals and agents to quickly support entrepreneurs at every step of their dropshipping journey.
Watches Dropshipping Features
- CJ payment methods include Paypal, bank wire transfer, credit card, Payoneer, Payssion, and Midtrans.
- Sourcing any AliExpress products at lower prices to help you make bigger profits.
- Custom packaging to brand your products.
- A service to produce videos for winning dropshipping products.
- Integrate with Shopify, WooCommerce, eBay, Lazada, and Shopee.
Pricing
You can start selling any item available on the CJ website for free. For sourcing and warehousing costs, visit CJDropshipping service fees for precise information.
11. Spocket – Best To Find US/UK Dropshipping Suppliers
By using Spocket, you’ll be able to find quality watch products from trustworthy suppliers in the USA, Canada, UK, and other European countries. The platform is trusted by 60,000+ dropshippers and receives an average of 4.5-star reviews.
Watches Dropshipping Features
- Accept credit cards.
- 30 – 40% discounts on all products.
- Order product samples in a few clicks.
- Branded invoicing.
- Connect with Shopify, BigCommerce, Wix, WooCommerce, Squarespace, Felex, and Ecwid.
Pricing
Spocket’s product catalog is available for free. However, to import goods to your store, you have to be on a subscription plan starting from $24/month.
12. Syncee – Marketplace Of Big Suppliers
Syncee works with some of the biggest wholesale suppliers, including Alibaba, BigBuy, Wish, Sernes, Matterhorn, VidaXL, etc. It also has relationships with reliable suppliers in the US, EU, AU, and other local retailers for fast shipping.
On here, you can find items at B2B wholesale prices in 40+ different major categories with no MOQ.
Watches Dropshipping Features
- Accept Paypal.
- Nearly 100K watch products.
- AI-based product search and recommendation.
- Connect with Shopify, WooCommerce, BigCommerce, Wix, Jumpseller, Shoprenter, and Ecwid.
Pricing
Syncee is free to use up to 25 products. To import more items, you have to be on a paid plan, which costs $29/month.
13. Modalyst – Largest Dropshipping Directory
Modalyst is the home of 1000+ dropshipping suppliers of all sizes and shapes, from private label brands, indie retailers, eco-friendly companies to AliExpress manufacturers.
Using this platform, it’s possible to deliver orders to international customers within 15 business days and local shoppers within 4-7 business days.
Watches Dropshipping Features
- Payment methods include Paypal, credit cards, and debit cards.
- Thousands of watch products starting from $1.
- Connect with Shopify, BigCommerce, and Wix.
Pricing
Modalyst is free to use with an importing limit of 25 products. Paid plans start from $35/month.
14. JetPrintApp – Best Dropshipping Supplier For Custom Watches
JetPrintApp is a print-on-demand dropshipping supplier to help you sell quartz and automatic watches with custom logos and images. Apart from that, it also provides you with other 200+ personalizable items, including shoes, clothing, bags, yoga accessories, mobile accessories, face masks, and home & living goods.
The average processing time of this supplier is 3 working days, and the average delivery time is 7 days.
Watches Dropshipping Features
- Pay with Paypal, Visa, Mastercard, and other credit cards.
- 25+ custom watches starting from $18.
- Integrate with Shopify and WooCommerce.
Pricing
JetPrintApp is completely free. You only have to pay for the costs of products and shipping fees.
8 Best Watch ECommerce & Dropshipping Stores For Inspiration
Below are the 8 best eCommerce & dropshipping stores in the watches niche to keep an eye on and get inspiration.
1. Long Island Watch – Example Website Selling Branded Watches
Let’s look at Long Island Watch to start off the list. It resells watches from some of the most well-known brands like Seiko, Marathon, Damasko, Squale, Orient, Citizen, Aristo, etc.
Apart from branded items, the store sells its own product line called Islander Watch, which seems to dropship from Chinese suppliers.
At the time of writing, Long Island Watch has over 400K monthly visitors primarily from the US, UK, Canada, Australia, and France. Nearly a half of that land on the store through search results for competitive terms like “Orient Watches,” “Diver Watches,” “Sea Gull 1963 Watch, “Mod Watches,” and more.
2. Bolt Watches – Smartwatch Dropshipping Store
The second one is Bolt Watches. This dropshipping store positions its smartwatches as cheaper but more durable alternatives to expensive ones from brands like Apple, Fitbit, or Samsung.
Items on Bolt Watches are priced at $89-$199, and you can effortlessly find them on AliExpress for $20-$50.
3. Urban Designer – Engraving Wooden Timepieces
The third one is Urban Designer – an eCommerce store specializing in custom wooden watches. On here, you can find eco-friendly engravable timepieces of diverse styles, from classic, minimalist, to exotic.
Urban Designer heavily leverages Google Shopping Ads to promote products. It also acquires a large portion of the traffic from Pinterest, which has over 300K views/month.
4. Vikingenes – Handmade Viking Watches
Similar to Urban Designer, Vikingenes operates primarily in the wooden niche. However, the store sets itself apart from competitors by selling mythology-themed watches. It also dropship other related items like Valknut rings, Viking bracelets, Thor’s Hammer necklaces, and other Norse merchandise.
Currently, Vikingenes receives 600K monthly Pinterest views, 15K Facebook likes, and 12K Instagram followers.
5. Jolly Nova – Luxury Dropshipping Watches
Jolly Nova focuses on selling shiny and luxury-looking timepieces, such as diamond quartz sets, automatic skeleton watches, steampunk wristwatches, military watches, etc. Besides, you can find some interesting smart and fitness dropshipping watches for inspiration.
The store also has a collection of men’s and women’s sunglasses worth looking into.
6. Techni Gadgets – Unique Dropshipping Timepieces
Techni Gadgets curates some of the most unique, quirky, creative, and eye-catching dropshipping watches that you probably have never seen before. All of them are on AliExpress for only around $20-$30.
The store has over 200K visitors/month from the US, Canada, Australia, Korea, and the UK. 40% are acquired through Google Display Ad Network. And, 20% are from social media platforms like Facebook, Instagram, and YouTube. The most noteworthy one is Pinterest with nearly 1M monthly views.
Speaking of SEO, Techni Gadgets ranks for keywords like “Dexter Watches” or “Gustavo Watches.”
7. Stardust Watches – One-Product Galaxy Watch Store
Stardust is a one-product dropshipping store selling fashionable starry magnetic watches. These products are listed at $29.95. But, you can quickly find similar ones on AliExpress for $5.
Regarding traffic sources, Stardust drives shoppers to its store through Facebook Ads and Google Shopping Ads. Another big chunk of visitors is from a Facebook fan page with 35K likes and an Instagram profile with 66K followers.
8. Magnus Brand – Niche Store Selling Car-inspired watches
The final store to keep an eye on is Magnus Brand. It sells unique-looking watches with their analog faces resembling car rims.
This niche is pretty clever since you can easily create stunning marketing materials for the products by putting them alongside pictures of luxury cars.
The most impressive statistic Magnus Brand has is a Pinterest account with nearly 500K monthly views. Besides, it receives 4K likes on Facebook and 16K followers on Instagram.
How To Start Dropshipping Watches Sucessfully
If you don’t have a clear idea of how to start dropshipping watches and promote them effectively, here are some tips to help you with that.
1. Best ECommerce Platform To Start A Watch Dropshipping Store
There’re many advanced eCommerce site builders on the internet, such as Wix, Ecwid, ShopBase, etc.
However, we think Shopify is the best platform to start dropshipping watches because of its ease of use and versatility.
It features 36 themes tailored-made for jewelry & accessories (watches included) and many other themes in various other dropshipping niches.
And, with a library of thousands of apps, you can extend your Shopify store functionality to adapt to and scale with all of your business needs.
For more information, check out the complete guide to start dropshipping with Shopify.
2. Best Shopify Themes For Watches Dropshipping
For Shopify owners, these 6 themes below are the best ones to create a beautiful and high-converting watch dropshipping store.
Supply – Best Free Theme For Watch Stores
First, we have Supply. It’s a simple, clean, and free solution to showcase your entire collections with minimal distractions.
Besides, Supply provides built-in slideshows to display multiple products and brand images right on your homepage.
At the time of writing, the theme receives 60% positive reviews on Shopify.
Alchemy – Best For Showcasing Luxury Timepieces
Alchemy is specifically made for premium brands, helping you immediately impress your customers with high-quality images and a dedicated product gallery.
Moreover, you can freely showcase products, blog posts, or promotional content in any order with Alchemy’s customizable rows.
The theme also provides you with a sticky navigation bar and a multi-level menu to help customers navigate your store quicker and easier.
Alchemy currently receives 97% positive reviews and costs $180.00.
Expanse – Best For Stores With A Large Watch Catalog
If you have a large dropshipping product catalog, Expanse is worth a try. With collection sub-listing, you can show custom collection tiles within another collection of your store.
Shoppers can also quickly find and sort collections by brand names, types, and other customizable options using sidebar filters.
And, with the quick buy feature, they can instantly add items to their carts without having to leave their current page.
As of now, Expanse costs $180.00 and receives a perfect 100% positive review on Shopify.
Envy – Best For Product Promotion
The next one on the list to create a stunning watch dropshipping store is Envy. Using this theme, you can easily share updates on the latest products and sales events with your customers with the built-in marketing popup and promotional bar.
Additionally, Envy has a unique feature called image hot-spot linking, enabling you to tag specific items on your store images for in-context product discovery.
Envy currently receives 92% positive reviews and costs $180.00.
Kingdom – Best For Unique Watch Brands
With a stylish signature sidebar, vertical slideshow, and novel collection page, Kingdom is designed for brands wanting to make a unique first impression with customers.
Furthermore, the theme supports hover animations and parallax effects to make the scrolling experience even more fun and satisfying.
On Shopify, Kingdom costs $180 and receives 96% positive reviews.
Story – Best For Storytelling
The final theme we’d like to introduce is Story. As the name suggests, the theme helps you narrate your brand journey with a built-in timeline tool and story-focused product pages.
Plus, you can display the people behind your business with the team showcase feature to make your watch dropshipping store look more trustworthy.
Story also has a lookbook feature to exhibit your product collections in an elegant editorial-style spread.
Currently, Story costs $180.00 and has 100% positive reviews on Shopify.
3. Run Facebook Ads To Acquire Buyers
Facebook is the ultimate platform to test products and see results quickly. Being the largest social media network with over 2.74 billion active users, you can find an audience for any item in any imaginable niche.
When setting up a Facebook ad campaign, one of the most critical elements is target interests. Picking the wrong ones means that you promote your product to the wrong audience. Choosing the same ones as your competitors will hurt your conversion rates since customers see alternative offers.
In the beginning, where your Facebook Pixel doesn’t have enough data to laser target the exact buyers, going for broad interests like Watch, Smartwatch, or Luxury Watches might not be the best idea as other advertisers in the watches niche are very likely to target them as well (You should still try and see how things turn out).
An alternative technique we often use is to target small interests with an audience size of less than or around 2 million to mitigate the competition.
Examples are Android Wear (2,112,483), Analog Watch (1,631,950), Diving Watch (1,547,920), Chronometer watch (1,516,116), or Swiss Watches (741,016).
You can also try going for branded interests like International Watch Company (2407950), Invicta Watch Group (1661060), Citizen Holdings (1,594,570), or Zenith (1,358,510). People who have interacted with these brands should also have a preference for watches.
For more targeting options, have a look at the Facebook Hidden Interest Finder tool developed by us.
4. Use Google Shopping For Your Store
A lot of watch dropshipping stores that we have introduced heavily take advantage of Google Shopping to reach millions of potential customers. It’s a free and paid listing service that displays offers from various sellers and advertisers, allowing users to quickly search for products on online websites and compare prices between them.
As noted by SmartInsights, Google Shopping Ads drive 76.4% of retail search ad spend and win 85.3% of all clicks on Adwords or Google Shopping campaign ads.
To start using Google Shopping for your Shopify store, check out this guide on How to set up the Google channel.
5. Grow Your Business With Instagram Influencers
Leveraging Instagram influencers will not only help you acquire customers but also significantly increase brand recognition and reputation.
Statistics show that 41% of consumers discover new products through influencers weekly. Moreover, 80% have bought something based on influencer recommendations. Even more impressive, 74% would spend up to $629 on purchases by influencer endorsements.
Nowadays, there’re at least 18M billion posts about watches on Instagram.
To start finding Instagram influencers for your dropshipping business, you can go to Influence Co and type in “Watches” the category field.
For example, Francesca Valandro has 19.7K followers with an engagement rate of 1.1%. Using 2.5% as the average influencer conversion rate, if you make on median $136.72/sale with 30% margin, you can generate 19.7K * 1.1% * 2.5% * $136.72 * 30% = $222.2/campaign on this influencer.
Normally, an influencer would charge you $100 per 10K followers. It means that your fee is $197 for one with 19.7K followers. After subtracting this fee, your profit is $222.2 – $197 = $25.2.
The number seems small. But, if you choose more popular influencers with higher engagement rates, the value they can bring to your business is immeasurable.
6. SEO Your Store With Low-Competition Keywords
SEO (Search Engine Optimization) is a crucial factor for the success of eCommerce. According to research, 81% of customers seek additional information before making a large order. What is more, 69% of mobile shoppers are more likely to buy from a site that answers their queries.
At the beginning of your SEO journey, it’s almost impossible to rank for competitive keywords like Watches or Timepieces. Websites ranking for them are all long-term, famous, and have high domain authority.
Instead, try going for more specific terms with an SEO difficulty of less than or equal to 35. You can check for this information by using Ubersuggest or Ahrefs.
Suggested ones are Watches For Suits (1900 searches/month in the US – 30 SEO difficulty), Smartwatch For Small Wrists (720 – 27), Pocket Watches For Suits (320 – 33), or Skeleton Watch Under 1000 (50 – 35).
7. Building A Pinterest Profile To Increase Traffic
Pinterest is another powerful platform to increase store traffic and build brand awareness. Currently, it is the number one social media in terms of social engagement, having over 459 million monthly active users.
The most noteworthy statistic of Pinterest is that 40% of Pinners earn $100K+/year. This makes the platform an amazing place to promote expensive dropshipping goods like watches.
Pinterest works as a search engine just like Google. Therefore, you should also try to aim to rank for long-tail keywords with little competition.
For instance, instead of Watches For Girls, go for Simple Watches For Girls, Rose Gold Watches For Girls, Watches For Girls With Bracelet, etc.
Similarly, rather than Watches For Men, try to rank for Affordable Watches For Men, Unique Watches For Men, Aesthetic Watches For Men, etc.
Dropshipping Watches – Conclusion
Watches are a tough dropshipping niche because of the fierce competition from established brands and trustworthy marketplaces.
However, with creative marketing strategies, we believe experienced dropshippers can still take a piece of the gigantic watches market and make decent money out of it.
Regarding watch dropshipping suppliers, we recommend AliExpress, Alibaba, GearBest, NihaoJewelry, JGoodin, BrandsGateWay, BrandsDistribution, DHgate, Banggood, CJDropshipping, EPROLO, Modalyst, Spocket, Syncee, and JetPrintApp.
For a full roadmap on starting a successful dropshipping business, consider having a look at our complete dropshipping checklist.
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